A Guide To Instagram Marketing

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021.

Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table, below I will discuss a number of tips on how you maximise your marketing on Instagram.

1. Build An Instagram Strategy

This is naturally the first step as it is the most crucial step in building a brand on Instagram.

If you lack a clear strategy, you’ll end up with low-performing content and a scattered feed as you struggle to brainstorm new ideas.

To build your Instagram strategy, you’ll need to do four things:

• Determine your goals.

• Narrow down your target audience.

• Research your competition.

• Develop your content plan.

2. Jump On Trends

Everyday something new is trending on social media platforms and Instagram is no exception, with it's massive userbase, there a number of new trends daily and this is a prime opportunity for smaller businesses to expose themselves to a larger audience should the trend be anyway relevant to their product or service so they can capitalise on it.

It provides an opportunity to connect with a new audience and promote a positive and social aspect to your brand awareness.

3. Post Regularly

When a user is scrolling on the app, you are competing for their attention along with millions of other brands.

Because of this, visibility is key. With so many ways to share content, from Reels to Stories to Lives, there are a lot of opportunities to reach your audience – each demanding a different level of effort and preparation.

For instance, an in-feed post likely requires more work than a Story since it will live on your profile.

With a Story, you can quickly engage your audience through a quick poll, a question, a reshared post knowing that it will disappear after 24 hours.

A good rule of thumb: Publish an in-feed post three to four times a week and share on Stories every day.