Improving Your Organisations Social Branding

Social branding is vital to the growth and success of any business, whether they be small or big, and thus improving upon it and continuing to engage your audience to build your brand awareness is important to keep in mind, below are a few tips on how to do so:

Choose Your Channels Wisely: Choosing which social media platforms to promote your brand and business is as important as growing it, whatever product or service you are trying to promote, choosing the right social media platforms with the right audience for your product is vital, as putting up a page on every e-tool available and expecting more results from this is unrealistic and will cause you to spread your online presence too thin.

Use Your Channels Wisely: With these different audiences and uses, you have to make sure you are providing content that will be engaging in the context it is presented. According to Buffer, the best content for the top social channels are:

• Facebook: Videos and curated content

• Instagram: High-resolution photos, quotes, Stories

• Twitter: News, blog posts, and GIFs

• LinkedIn: Jobs, company news, and professional content

• Pinterest: Infographics and step-by-step photo guides

Engage With Your Audience: Using social media to be social and engage with your audience is key for building good customer relations and a sense of community, by doing this, you are making your brand more attractive to potential audiences and retaining existing customer loyalty by doing so

Make Your Branding Visually Appealing: While differing your content across the e-tools you are using to suit their purpose best, it is important to have a consistent and appealing visual tone across all of the platforms you are using, for example, have a consistent colour palette, logo/avatar and template as this gives your brand a sense of professionalism and identity.