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Setting Objectives and Forming a Strategy in a Digital Marketing Campaign
· This is the second stage in the SOSTAC model in which a company will devise a plan on where they want to go with their product or...
Cathal O'Shea
Apr 14, 20222 min read
Examples of Successful Digital Marketing Campaigns
Cashmere’s 19 Crimes: A recent wine product launched in California, 19 Crimes had a highly successful launch thanks to its endorsement of...
Cathal O'Shea
Apr 13, 20223 min read
How to Start a Blog
What is a blog? A blog is an online journal often used for information or to market a product, with the most recent posts appearing at...
Cathal O'Shea
Apr 13, 20222 min read
The Differences Between Digital and Traditional Marketing
There are numerous differences between traditional and digital marketing given the nature of both, below I will list and discuss five...
Cathal O'Shea
Apr 12, 20223 min read
Integration Of Digital And Traditional Marketing
Advertising Social Media On Traditional Advertising: Companies today like fast food companies such as Dominos Pizza or Supermacs, will...
Cathal O'Shea
Apr 7, 20222 min read
E-Mail Marketing and Video Advertising
E-Mail Marketing: E-mailing previous and potential customers is an effective strategy in digital marketing as it creates a direct line...
Cathal O'Shea
Apr 6, 20222 min read
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