Integration Of Digital And Traditional Marketing

Advertising Social Media On Traditional Advertising: Companies today like fast food companies such as Dominos Pizza or Supermacs, will often hand out fliers door to door advertising special offer deals that will directly reach the consumer, they can then entice customers further by leaving the social media account names down on the bottom of the flier which will then lead customers to try and find further deals online, if they are happy with what they see they can then follow these accounts and thus the company has gained a new customer.

Mailing Campaigns: While companies can execute traditional mailing campaigns such as mailing brochures or letters of information to households, they can now also send an e-mail as well as this should they have the customers e-mail, this will give customers the opportunity to view the content twice should they happen to miss it the first time, for example if they throw the brochure in the bin by accident out of habit.

Loyalty Cards: Loyalty cards today are huge part of retail, and they are designed to keep the customer coming back to a certain store by giving them added perks for continued customer loyalty. Loyalty cards can be handed out in store or people can now acquire them digitally in certain stores like SuperValu, this is particularly good for the elderly as they usually wouldn’t know how to operate the digital card so they can opt for the tangible one instead, guaranteeing all demographics have the ability to avail of this loyalty card.

QR Codes: On most physical media today like magazines and newsletters, customers will often find a QR code on the top or bottom of this media, scanning this code will lead customers to the website or social account of the publisher in question, for example if a customer was reading a magazine whilst waiting in the doctors for something and were interested in reading more, they could scan the QR code and would be taken directly to their site online.